Understanding Diamonds at IWERA
At IWERA, we believe a diamond should be chosen with confidence and clarity.
That’s why we focus on educating our customers honestly,
so, you understand what you are buying, why it is priced the way it is, and what truly makes a diamond exceptional.
Every diamond’s beauty and value are defined by four essential characteristics, known as the 4 Cs.
Cut - The Sparkle Factor
The cut is the most important factor affecting a diamond’s brilliance.
It determines how well the diamond reflects light.
A well-cut diamond reflects light internally and returns it to the eye, creating exceptional sparkle.
A poorly cut diamond, even with high color or clarity, may look dull.
At IWERA, we prioritize precise cutting to maximize brilliance and fire.
Color - The Purity of White
Diamond color refers to how colorless a diamond appears.
The scale ranges from D (colorless) to Z (light yellow/brown).The more colorless the diamond, the rarer and more valuable it becomes.
IWERA selects diamonds that maintain a clean, bright appearance, ensuring elegance in every piece.
Clarity - Natural Perfection
Clarity measures the presence of natural inclusions within a diamond.
Grades range from Flawless (FL) to Included (I).
Most inclusions are microscopic and invisible to the naked eye.
Our diamonds are chosen to ensure eye-clean beauty, where purity meets value.
Carat - Size and Weight
Carat refers to the weight of a diamond, not its visual size alone.
Larger diamonds are rarer and therefore more expensive.
Price does not increase linearly-larger sizes command a premium due to rarity.
At IWERA, every carat is carefully balanced with cut, color, and clarity for optimal beauty.
Hearts & Arrows Cut - Precision at Its Finest
A Hearts & Arrows diamond represents the highest level of cutting precision in round diamonds.
When viewed from the bottom, perfect heart shapes appear.
From the top, perfectly aligned arrows are visible.
This pattern is a result of exceptional symmetry and exact proportions.
Why it matters:
Superior light performance
Maximum brilliance and sparkle
Exceptional visual balance
At IWERA, Hearts & Arrows diamonds are crafted for those who seek absolute perfection.